Cookie Policy
This site is operated by Whybrow, 2 De Grey Square, De Grey Road, Colchester, Essex CO4 5YQ. For more information about how we handle your personal data, please see our Privacy Policy.
www.whybrow.net (our website) uses cookies to distinguish you from other users of our website, gather website visitor data and allow us to optimise website content and marketing. These cookies help us to provide you with a good experience when you browse our website and also allow us to improve our site.
Use of cookies by Whybrow
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Some cookies are set by us directly, while others are set by third parties (such as Google) who provide services that we use on our site. The tables below explain the cookies we use and why.
Necessary Cookies
Strictly necessary cookies enable the website to function properly. Without them, the site will either not work at all or will not work correctly. These cookies do not track any personal data of visitors and can be set without consent, in accordance with the GDPR directive.
| Cookie Name | Description | Retention Period |
|---|---|---|
| propertyhive_recently_viewed | Used by the PropertyHive plugin to store a list of properties recently viewed by the visitor, enabling the website to display personalised recently viewed listings. | Session |
Analytics Cookies
Analytics cookies are used to track website visitors and their user behaviour. This data is then used to improve the way the website works and in turn, used to improve user experience.
| Cookie Name | Description | Retention Period |
|---|---|---|
| _ga | ID used to identify users. | 1 year |
| _ga_EXBV37Y7EF | Used to identify and track an individual user session in Google Analytics 4. | 1 year |
| _ga_* | Used to identify and track an individual user session. | 2 years |
| _gid | ID used to identify users for 24 hours. | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager. | 58 seconds |
| _gat_* | Used to set and get tracking data. | 1 hour |
| _dc_gtm_ | Used to monitor number of Google Analytics server requests. | 1 minute |
| _gac_ | Contains information related to marketing campaigns of the user. Shared with Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| AMP_TOKEN | Contains a token code used to read out a Client ID from the AMP Client ID Service. By matching this ID with that of Google Analytics, users can be matched when switching between AMP content and non-AMP content. | 1 year |
| FPAU | Assigns a specific ID to the visitor. This allows the website to determine the number of specific user visits for analysis and statistics. | Session |
| FPID | Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. | 1 year |
| FPLC | A cross-domain linker cookie hashed from the FPID cookie. Used for linking analytics data across domains. | 20 hours |
| __utma | ID used to identify users and sessions. | 2 years |
| __utmb | Used to distinguish new sessions and visits. Updated every time data is sent to the Google Analytics server. | 30 minutes |
| __utmc | Used with older versions of Google Analytics to distinguish between new sessions and visits at the end of a session. | Session |
| __utmt | Used to monitor number of Google Analytics server requests. | 10 minutes |
| __utmv | Contains custom information set by the web developer. Updated each time new data is sent to the Google Analytics server. | 2 years |
| __utmx | Used to determine whether a user is included in an A/B or Multivariate test. | 18 months |
| __utmxx | Used to determine when the A/B or Multivariate test in which the user participates ends. | 18 months |
| __utmz | Contains information about the traffic source or campaign that directed the user to the website. | 6 months |
Marketing Cookies
Marketing and advertising cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
| Cookie Name | Description | Retention Period |
|---|---|---|
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months |
| _gcl_dc | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months |
| __gsas | Provides ad delivery or retargeting. | 3 months |
| __gpi | Collects information on user behaviour on multiple websites to optimise the relevance of advertisement on the website. | 1 year |
| __gpi_optout | Collects information on user behaviour on multiple websites to optimise the relevance of advertisement on the website. | 13 months |
| GED_PLAYLIST_ACTIVITY | Improves targeting and advertising within the website. | Session |
| ACLK_DATA | Used to help improve advertising. Targets advertising based on what’s relevant to a user, to improve reporting on campaign performance. | 5 minutes |
Managing your cookie preferences
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clicking the cookie settings icon displayed on our website.
How to refuse the use of cookies
You may also refuse the use of cookies by selecting the appropriate settings in your browser. However, if you do this you may lose some useful functionality such as personalisation and ‘keep me signed in’ and ‘remember me’ features, and if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. You can find more information about cookies, including more detail on how to refuse them in individual browsers, at www.allaboutcookies.org and www.youronlinechoices.eu.
Contact us
If you have any questions about our use of cookies or wish to exercise any of your data protection rights, please contact our Data Protection Officer:
Ewan Dodds, BSc FRICS (Data Protection Officer)
Whybrow
2 De Grey Square, De Grey Road
Colchester, Essex CO4 5YQ
Email: Info@whybrow.net
Tel: 01206 577667
This policy was last updated on 25 February 2026.
